OPPORTUNITIES_img1.gif 5. OPPORTUNITIES
MARKET COMPETITOR / SUBSTITUTE PRODUCT / SERVICE
5.1 MARKET
5.1.1 WHERE
5.1.1.1 LOCAL
5.1.1.2 NATIONAL
5.1.1.3 INTERNATIONAL
5.1.2 TARGET
5.1.2.1 BUSINESS
5.1.2.2 CONSUMER
5.1.3 CLIENT / CUSTOMER
5.1.3.1 NEEDS
5.1.3.2 WANTS
5.1.3.3 VIEWS
5.1.4 TYPE
5.1.4.1 SIZE
5.1.4.2 POTENTIAL
5.2 COMPETITOR / SUBSTITUTE
5.3 PRODUCT / SERVICE
5.3.1 DISTRIBUTION
5.3.1.1 LOGISTICS
5.3.1.2 CHANNEL
5.3.1.3 WHERE
5.3.1.4 DEVELOPMENT
5.3.2 PROMOTION
5.3.2.1 DIFFERENCE
5.3.2.2 INSTALLATION
5.3.2.3 ACCESSORIES
5.3.2.4 COMMUNICATION
5.3.3 CLASS
5.3.3.1 BUSINESS
5.3.3.2 CONSUMER
5.3.4 DIMENSION
5.3.4.1 PRICE
5.3.4.2 BEHAVIOUR
5.3.4.3 POLICIES
5.3.4.4 OBJECTIVES
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