1. OPTIONS
TRIAL AND ERROR BENCHMARK WIN - LOSE SCOPE
1.1 TRIAL AND ERROR
1.2 BENCHMARK
1.3 WIN - LOSE
1.4 SCOPE
1.4.1 FOCUS
1.4.1.1 BIAS IMPACT
1.4.1.1.1 MISUSE
1.4.1.1.2 SUB OPTIMALISATION
1.4.1.2 RESOURCES
1.4.1.2.1 DIRECTION
1.4.1.2.2 CONSUMPTION
1.4.1.3 PERSPECTIVES
1.4.1.3.1 WOOD FOR TREES
1.4.1.3.2 PAPER MOUNTAIN
1.4.2 TIME
1.4.2.1 SECONDS - MINUTES - HOURS
1.4.2.2 DAYS - WEEKS - MONTHS
1.4.2.3 SHORT - TERM - LONG
1.4.3 COST
1.4.3.1 INITIAL OUTLAY - OPPORTUNITY
1.4.3.2 CONTINUOUS - KNOCK ON
1.4.3.3 INVESTMENT - PROFIT
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